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  1. SEO Diagnostics: Urgent & Preventive Care

    Gzip HTTP compression, which decreases file transfer size. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search  SEO Diagnostics...

  2. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. While panel data can be quite valuable given a large enough sample size, in practice panels are very...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Optimization in the previous sentence refers to decreasing the file size while still maintaining high quality images, and not image optimization for SEO (which they should tackle better as well). You can also see the file size change in real-time.