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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and...

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Block faceted pages via Robots.txt file. Doing this would also help thicken up that pages since you'd list all the different dimensions, size variations, colors available to consumers. Ecommerce sites are particularly at risk, largely due to issues...

  3. SEO Diagnostics: Urgent & Preventive Care

    Gzip HTTP compression, which decreases file transfer size. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search  SEO Diagnostics...

  4. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. While panel data can be quite valuable given a large enough sample size, in practice panels are very...