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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. In fact, unless you check the log file, you won't even notice that anything is different.

  2. Top Google Website Optimization Resources

    If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...

  5. SEO Diagnostics: Urgent & Preventive Care

    Gzip HTTP compression, which decreases file transfer size. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website...

  6. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing...

  7. How to Make Video a Successful Part of Your Content Marketing Strategy

    Including rich keywords in video title, description, tags and actual file name. Although YouTube is known to be the second largest search engine online, it's a common misconception to believe that tapping into its community is the only way to make...