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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. HootSuite is a good all around tool to use for management and metrics tracking. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    When you visit the page, in the background unbeknownst to you, you're also visiting one of these services, which are used to unlock an encrypted file that downloads the malicious attack. See if you can pull in a simple hello world JavaScript file...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...

  4. Setting up PPC Campaigns

    The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. It’s about engaging content management for your PR and online marketing, serving up all types of content – marketing, sales...

  6. How to Decipher Your Competitors Digital Marketing Strategy

    Does your competitor have ads showing for search queries that contain ‘ customer service’ or ‘file a claim’ or any other post purchase activity for your industry? Many paid search management tools carry information within URL parameters just as a...