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  1. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    During audits, I dig into the XML sitemap reporting in Google Webmaster Tools, while also crawling the sitemaps. Second, my client was feeding the engines dirty sitemaps, which as Forrester explained, can result in a loss of trust.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine visibility. The minutiae of YouTube optimization deserves its own post but a few special caveats for...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    I use it for a number of important tasks related to crawling websites, checking XML sitemaps, flagging crawl errors, checking on-page optimization in bulk, etc. You can use Screaming Frog in "List" mode, which means it will crawl urls you provide...

  4. SEO Diagnostics: Urgent & Preventive Care

    Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you can do this by splitting your XML sitemaps into categories, then use the following search operators – site: geturl...