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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Google+ Local: Smartphone search is heavily oriented towards actionable, real-world...

  3. SEO Diagnostics: Urgent & Preventive Care

    Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.

  4. Mobile Search in BRIC: Tips and Tricks

    Effective mobile search marketing requires an entirely different approach to traditional desktop search marketing. While global desktop searches fell by 15 percent last year, mobile searches grew by 247 percent, this Tamar White Paper shows.