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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    If you've ever downloaded a movie or song from a file-sharing site, you've probably also installed six programs that let outside users access your computer. In fact, unless you check the log file, you won't even notice that anything is different.

  2. Top Google Website Optimization Resources

    If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So I submitted the disavow file via Google Webmaster Tools and then worked with the business owner on crafting a reconsideration request. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.

  6. SEO Diagnostics: Urgent & Preventive Care

    Gzip HTTP compression, which decreases file transfer size. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search  SEO Diagnostics...

  7. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...