The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. Today's SearchDay article, JupiterResearch: Most Search Marketers are Unsophisticated, covers...
The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. Based on its latest Survey of Search Marketer Behavior, JupiterResearch considers three...
The report also said that there's an widening gap between "sophisticated" and "unsophisticated" search marketers, and that over time the sophisticated marketers will dominate the industry. Who are the leading agencies in the search marketing field?
The report also said that there's an widening gap between "sophisticated" and "unsophisticated" search marketers, and that over time the sophisticated marketers will dominate the industry. Who are the leading agencies in the search marketing field?
And there was nuanced discussion of return on investment, again implying that current advertisers are unsophisticated in their grasp of the ROI on search keyword buys. In this fast-changing field, some of these musings on the "future" feel dated...
