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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". In the early 2000s, search engine marketing (SEM) was originally...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Client interviews, field studies, and other website usability activities can help you confirm whether to have a blog. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    Brands should already be preparing how they would respond to events on and off the field. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Well, Search Engine Watch certainly thinks it is.

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    A calculated field is quite simple: you select a column of data (also known as a "field") and tell Excel a specific calculation you'd like to do. See more dynamic Calculated Field tutorials here. The solution to this problem is adding the IFERROR...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. SEO (search engine optimization) is of no value if what is...