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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. I managed to catch up with Stark at the Adobe...

  2. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". In the early 2000s, search engine marketing (SEM) was originally...