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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. This is how Loni Stark, director of product and...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Moz's most recent study of ranking factors confirms...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: Do you think YouTube levels the playing field for states that can't afford expensive TV advertising campaigns? They probably know the title song from "Oklahoma! It was the first musical written by the team of composer Richard Rodgers and...

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. If there was a recipe for social PR news success, it would call for a dash of authentic content...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    It puts digital advertising on a level playing field with TV in that both are now based on the same ‘opportunity-to-see’ standard. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep...

  9. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women want to be measured by the contributions they make, not on a separate scale, but on the same level playing field as men,” she said. I think one of the ways we can overcome some of the challenges women face in marketing or any field is to...