Surefire Signs an IT Fiefdom Is Ruling Your Marketing Roost, aimClear Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from...
Have your inadvertently created an IT marketing fiefdom? Is your IT department in charge of seach engine marketing (SEM)? Have you got a little nagging ishy feeling in the back of your throat? I thought so.
Client wants to show the best return to his executives and "snowballs" the executives to garner more budget for his/her fiefdom. After reading Part 1 of this brand series, you've convinced your executives to buy your own brand terms.
I laughed a little and said I didn't need a fiefdom. I tell people I have the best job at AOL. Seriously, I do. First, it is never dull. Second, I get to work with just about everyone in the entire company.