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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    We know there are less female speakers, but I don't think that's a result of gender bias," Gillette said. First Things First: Is There Really a Gender Bias in Speaking? Everyone wants to focus on this ‘gender divide,' but in my opinion, your gender...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    One of the greatest things about our industry is that we truly care about what people are capable of doing, not their gender. We're creating a gender-neutral environment of collaboration where everyone's work matters and different skill sets...

  3. Twitter Ads: Are You Wasting Money on Mobile?

    Gender: Is your product or service gender biased or neutral? Female and males may be more inclined to convert when using a specific type of call to action language than the other. One of the targeting options for Twitter advertising campaigns is...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Gender Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising...

  5. International Women’s Day 2012 Google Doodle

    The Doodle replaces their standard search logo with a simple illustration that forms Google’s “G” with the female gender sign. Today’s Google Doodle celebrates International Women’s Day, an event for “globally recognizing and applauding women’s...

  6. Audience Targeting Strategies for LinkedIn Ads

    Gender: "Female" or "Male" In March, LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member per second.

  7. Better Targeting = Better Leads -- Demographics for SMBs

    Available ad targeting includes demographics such as age, gender, annual household income, ethnicity, and family size. You're able to target users via age and gender, which is somewhat less sophisticated than Google, but still useful for narrowing...

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Gender is used in words to identify these users. There's a debate between using the terms Hispanic, Latino, and "Latina" (we like to use gender in words in Spanish) We really wanted to use the term SES Latino so that we could have one word to...