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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    In addition to using this report as it stands, I highly recommend that you use Advanced Segments to break down male and female data across all reports. You would have no idea whether you were reaching the target market you thought you were or if...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed that the accounts serviced by female representatives actually performed better. The gender bias was actually more dramatic among female clients, who scored female reps by an average of .82 points lower than they would male reps...

  3. Top Brands Now Testing Pinterest Promoted Pins

    EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates that 85 percent of those users are female. We first learned about Pinterest’s plans for promoted pins in...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  6. Maria Mitchell Google Doodle Honors First Female Astronomer

    In 1865, Mitchell was appointed the Vassar College faculty, making her the first female astronomy professor in the United States and the first person ever appointed to their faculty. American astronomer Maria Mitchell is celebrated in today's...

  7. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I’ve never felt that I couldn’t do something just because I’m female,” Roth said. My great grandmother, the first female to hold office in the Egyptian Ministry of Education, my grandmother, one of the first female judges in Egypt, and my mother...