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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to win big. There's no denying that your target audience is incorporating mobile devices into their lives...

  2. 12 Questions to Separate Social Media Experts From Pretenders

    Don't provide the plan in advance – you want to see how candidates think on their feet, without outside help. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't...

  3. Is Agile Marketing the Future of Search in 2013?

    This means we have to be nimble and able to think on our feet a lot more to naturally acquire relevant links as a by-product of high-quality content generation, not by traditional link building. Over the last few weeks, the one thing I'm hearing a...