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  1. PPC Management: Your Past, Present & Future

    This means that PPC managers shouldn't have their feet grounded too firmly in any one place or space of time. Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC...

  2. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    The arthritis became so bad that it deformed both her hands and feet, later confining her to a wheelchair. A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. The special logo features an X-ray crystallography...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to win big. There's no denying that your target audience is incorporating mobile devices into their lives...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    Don't provide the plan in advance – you want to see how candidates think on their feet, without outside help. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't...