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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. At the end of January, Facebook announced the global rollout of Custom...

  2. Google Patents Pay-Per-Gaze Advertising

    An] additional feature of a pay-per-gaze advertising scheme may include setting billing thresholds or scaling billing fees dependent upon whether the user looked directly at a given advertisement item, viewed the given advertisement item for one...