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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed management...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Custom labeling will allow retailers to integrate more detailed product information into their feeds...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. Modern content management systems do a pretty good job in this area, and if...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Local SEO and local listing management are two completely...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Chris Keating VP, SEO, CO and Data Feeds - Performics Optimizing content based around your audience and developing strategies that allow you to track and measure what is happening with your content, on your webpage, allows you to move away from...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. Owned media includes the many assets the brand maintains control and management of. Reputation Management In fact, a surprising number of brands manage...

  9. Social Media Automation: A Beginner's Guide for Small Business Owners

    Use software to schedule posts so your feeds look alive when you are asleep. And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be...

  10. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the...