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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Merchant Feed – you will have this already if you are running shopping. This new information is pulled from an in-store inventory feed...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed management...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Of course, managing all of these citations, claimed and unclaimed listings, reviews, and data feeds for hundreds (or even thousands) of locations can be incredibly time consuming and costly. Providing your business feed isn't the only step.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. New ad units at Instagram and Pinterest are designed to blend into the natural landscape of the user's social feed. Social media advertising is what traditional search engine marketing...

  7. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. It’s also a great way to keep all of your feeds straight if you have several accounts.