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Feedback Loop

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message.

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    One of the most important organizing concepts in command and control, designed to address the issue of uncertainty, is the OODA Loop. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Beware of infinite loop formulas, and cancel out calculations that would apply across the board. Survey Feedback Score Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support...

  4. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    A feedback loop consists of some response to an action that creates either more or less of the action. You would need to manufacture a new feedback loop, perhaps by instituting a customer satisfaction survey, hiring a mystery shopper, or engaging...

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. In his book "The Filter Bubble: What the Internet is Hiding From You" and...

  6. Visualizing the Social CRM Process

    The response is now delivered, captured in the CRM system once more (to close the loop) and is once again pushed back out to the community so the process can repeat. The process begins when the community provides some sort of feedback or engages...

  7. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Built on a complicated hardware and software architecture, lesser known Google search features such as Spelling Corrections, Starred results, Trends, Hot-Trends, Google Squared and Google Suggest ultimately power the user feedback loop by...