In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient based on your findings...
Closing The Feedback Loop A few months back I wanted to test a full shopper loop, from query through checkout, to see where we were leaving money on the table. The idea of spilt testing and conversion rate optimization are certainly not new, but...
Beware of infinite loop formulas, and cancel out calculations that would apply across the board. Survey Feedback Score Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support...
This produces a positive feedback loop that leads to ear-splitting unpleasantness, turning prospects off. When I planted beets this summer, I followed the instructions on the seed packet and spaced them 6 inches apart, with 15 inches between rows.
A feedback loop consists of some response to an action that creates either more or less of the action. You would need to manufacture a new feedback loop, perhaps by instituting a customer satisfaction survey, hiring a mystery shopper, or engaging...
They are many great examples (too many to name now) of how online video can create almost kinaesthetic, sensory experiences by tying content into a user feedback loop, and so giving control of the content to the user.
Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. In his book "The Filter Bubble: What the Internet is Hiding From You" and...
Now is the time to look at your website, do a proper, careful evaluation of your inbound link profile, clean up your website, and devise a smarter marketing and business strategy that doesn't rely on Google for the majority of your traffic and...
The below image from a Warrior Forum thread, sums up the never-ending loop that SEOs can get caught in with this strategy: Google Penguin Web Spam Algorithm Update Feedback Form Now Live Webspam Algorithm Update
PayPal will also emerge as a mobile payments leader, utilizing its online momentum and the assets eBay continues to acquire to “close the local loop” (WHERE, Milo, RedLaser). Feedback is encouraged on where I'm full of it.
Building a feedback loop is a fairly obvious step forward in quality for both search and recommendations systems, and a smart search engine would incorporate the data. An area that gets so much attention and scientific testing in paid search -- the...
Keep the entire team in the loop with regular updates and highlights. Encourage social sharing (Facebook, LinkedIn, etc.and ask for feedback and suggestions. The Argument for B2B Blogging Some may argue blogging is a "dying initiative.
It's not a bottom-line metric: Keyword rankings can be a useful tool in the feedback loop of decision-action-measurement that makes up any campaign, but they don't directly affect your bottom line. There are hundreds of strategies, dozens of...
Optimizing pages and the path to conversion, as well as campaigns, creates a positive feedback loop; as every dollar spent on traffic works harder because the site works harder, so keywords or placements that were previously ruled out on a...
The response is now delivered, captured in the CRM system once more (to close the loop) and is once again pushed back out to the community so the process can repeat. The process begins when the community provides some sort of feedback or engages...
Built on a complicated hardware and software architecture, lesser known Google search features such as Spelling Corrections, Starred results, Trends, Hot-Trends, Google Squared and Google Suggest ultimately power the user feedback loop by...
But back to the foreseeable future, innovation will continue to be fueled by one giant feedback loop between users, ODMs, and app developers. His point: Why not utilize these features? It's a philosophy that has shown through in much of Google's...
This approach drives increased volumes and becomes a positive feedback loop feeding into the bottom line if managed efficiently. Retargeting helps close the loop between search and display and knocks down some of the walls that have developed in...
Said Paparo, "In the future, campaign measurement will take place in near real-time, creating an almost immediate feedback loop. His post appeared on the Official Google Blog. Image via CrunchBase Paparo wrote, "Imagine an ad agency tasked with...
It's a feedback loop that was unavoidable once Google's early rivals proved unable to respond to its better search results and presentation. This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil.
