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  1. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  2. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  3. SEW Experts: Killer PPC Ads: The Final Word

    In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.

  4. Killer Site Targeting: PPC Content Scrape & Bake Tools

    Rather than manually weed out the less-relevant URLs, I simply pasted the entire list into Google's Placement Tool – and let the tool tell me which sites accept AdWords ads. Observant readers might recall a recent column where I described a problem...

  5. Search Engine Marketing Articles

    Is Google the eBay killer? Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?

  6. The Search Engine Update, April 15, 2003, Number 147

    It's interesting also to see some people posting in forums that now we've got to look out, because Microsoft has the money and know-how to build its own internal Google-killer. Manufacturer Tests Launching 3 Different Sites & PPC Ads to Improve...

  7. Forget Smart Tags; TopText Is Doing What You Feared

    Provides instructions on blocking TopText through code you can install on your own site.eZula Script Killer Gazette article about stolen traffic through PPC