Acquisition: How do users find you? Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android.
A Link / Social Media Prospecting CRM and Link Manager tools and Buzzstream offer easy to use methods for aggregating contact information and connecting the success rates in link acquisition in particular.
Conversion rate of email acquisition at the page level and by keyword strategies While email subscription will probably not lead to an immediately qualified sales prospect, setting goals in coordination with email acquisition sets the stage for...
There have been attempts to test CPA (cost per acquisition) and this affiliate type of marketing is now being done separately under the Google Affiliate Network. If G turns this program into so much mush, it's the perfect opportunity for Yahoo to...
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Microsoft Confirms Tellme Acquisition Divvio - Web Content Program Guide Google's Adam Lasnik comments on Spam Complaints and Dupe Content What Makes Good Content Great? I have feedback about an article!
Microsoft Confirms Tellme Acquisition Divvio - Web Content Program Guide What Makes Good Content Great? Google's Adam Lasnik comments on Spam Complaints and Dupe Content I have feedback about an article!
Google Video Searches Integrate YouTube ContentSince closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube.
Prior to testing demographic targeting in adCenter, AGI's campaigns in adCenter delivered similar conversion rates and average cost-per-acquisition (CPA) as Google and Yahoo. The update will contain some small usability fixes, and mark a pilot...
automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend released the new search ad application program interfaces (APIs) designed to support the new platform.
Conversion data can also be used to have bids run on a Cost Per Acquisition, Return On Ad Spend or CPC-basis. Goal-Based Optimization enables advertisers to let Yahoo automatically help find the least expensive way to meet their business goals...
Acquires Deja Newsgroup Service: Google gets its first real heavy dose of criticism after Deja junkies freak out when Usenet features get lost temporarily after the acquisition. Sitemaps" Web Page Feed Program: In a major and welcomed change...
Google Acquires Brazilian Search Tech Company - Nice work by Dirson spotting this press release (in Portuguese) from Google announcing their acquisition of Akwan Information Technologies, a Sco Paulo-based search tech provider.
Want to discuss the acquisition? The Association of American University Presses has concerns that Google Print's digital library program may be equal to widescale copyright infringement. The Association of University Publishers (about 125 scholarly...
Fathom that: Ask Jeeves veteran gets successful search result from the San Francisco Business Times profiles search firm Fathom Online and worth a read for those who need a refresher on how search marketing companies are growing as investment and...
Digital Impact gained search marketing capabilities through its acquisition of Marketleap last year. BlowSearch's new PPC program will offer source exclusion. How did the subject of 'content' find its way onto the agenda of a search engine...
The case pits the search leader against Skyline Software Systems Inc, a Massachusettes company that provides digital earth/3-D software that sounds very similar to what Google's latest acquisition, Keyhole, offers.
The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email. The press release announcing the acquisition says that Bloomba is no longer available, and Yahoo has no plans to make the product available.
These are mixture of pages found by Yahoo's crawling of the web and content obtained through Yahoo's content acquisition program, some of which involves paid inclusion. MSN has long sold its own advertisements directly to advertisers, and this...
