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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. The new Animoto Online and Mobile Video Study...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Social proof: We are more likely to take an action if many others have already taken it, especially if we resemble or know the people who have taken the action, or if we get feedback from them. Even though Penguin isn't technically a penalty (it's...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    By not responding to audience feedback – even if you’re being criticized – you’re missing an opportunity to engage your readers and build a community. How to fix it: The more you interact with your readers, answer questions, give feedback and share...