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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    You should be in a constant state of reorientation as data (feedback) keeps flowing back to inform you on the situation and the changes caused by your actions. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most...

  2. 3 Keys to Activating an Audience with Smarter Content

    But what is possible to make a scalable part of your process for determining what kinds of content to create is the real-time feedback from your target audience. Finally, developing a set of metrics and benchmarks that reveals the true reach...

  3. Here's What Google's Labeled Search Results Could Look Like in Europe

    The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results could soon look like.

  4. Driving Consumer Insights With Mobile Analytics

    Did they send feedback to you? Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for...

  5. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Google's concessions will now reportedly be adopted into a "market test" where Google competitors can offer feedback on the fixes. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    It” could be anything, from marketing success, to great feedback from a client or boss, to a pay raise. Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your...