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  1. New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]

    As noted by Inside Facebook, the new feed's statistics "should come as good news to most marketers," but "could hurt some institutional marketers that optimize for exposure or brand lift. To understand the new priorities for social marketing on...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: Be mindful of average time-on-page statistics for articles with lots of comments. It tracks numerous real-time and periodic social engagement statistics (e.g.links, comments, likes, etc.from more than 20 sources, such as Digg, Twitter...

  3. Can You Sell Insurance on YouTube? [Study]

    This tool lets anyone with a YouTube account view detailed statistics about their audience for the videos they upload to the site – and to make adjustments as needed. Using the “Hot Spots” feature in YouTube Insights, Mindshare’s search team found...

  4. News Picks: Starbucks Big On Facebook, EarlyBird & Disney, Facebook Ownership Lawsuit

    InsideFacebook, which keeps statistics on Starbucks on the social platform, said the chain's page is consistently one of the top 20 fast growing ones. Disney Studios First To Feed Twitter's Earlybird

  5. Press Releases and Search Engine Optimization

    SEO Visibility: Allows for controlling anchor text of links in the release, next day distribution, and advanced SEO statistics (keywords referring traffic to the release, etc. Basic: Google and Ask News inclusion, text links, inclusion in PRLeap...