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  1. 4 Ways to Expand PLA Success in 2014

    They should then put themselves in the mindset of consumers and optimize each product in the feed with the information that's relevant to they search and shop. So merchants can now access product inventory details directly within AdWords, not just...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    New ad units at Instagram and Pinterest are designed to blend into the natural landscape of the user's social feed. YouTube is already killing it with their video ad campaign product. Ads on Google+? A few years into Google's gamble in social media...

  3. 4 Google Changes and How Online Merchants Can Adapt

    Audit and augment your Google feed, as it powers both local storefronts and PLAs. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers...