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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. This can be done on a separate budget that doesn't hit the search...

  2. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  3. Product Listing Ads: How to Maximize Your Returns

    When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You have your budget, you've optimized your feed, now figure out what you need to be bidding. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...