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  1. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  2. Product Listing Ads: How to Maximize Your Returns

    When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You have your budget, you've optimized your feed, now figure out what you need to be bidding. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google...