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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Predictable/matches reader expectations The job of the headline today is simply to get the reader to click open the article. Every time I see a post from these sites in my Facebook news feed (which is much more often than I'd like) I have a virtual...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Consider expanding and revisiting your customer and reader personas. Audit and augment your Google feed, as it powers both local storefronts and PLAs. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The science of visuals used effectively to tell a story and draw a reader into a fuller version of content. I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said.

  4. Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time

    You can even use RSS to keep up with submissions by pointing an RSS reader to: http://instagr.am/tags/[hashtag name]/feed/recent.rss (the hashtag name here doesn’t have a #). With more than 15 million users and 500 million photos uploaded since...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's not the reader's job to entice users to view your content. Facebook Activity Feed Update the widget title accordingly so it's clear to users what the feed is displaying. Social media optimization (SMO) is the process of optimizing content for...

  6. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Below is my attempt at translating Google's tech-heavy, though thorough schematics, into a reader-friendly guide. Google Product Search has recently released new Unique Product Identifier (UPI) requirements in June and new data feed requirements as...