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  1. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    This data, along with Google’s research and a recent study by the National Retail Federation (NRF) that showed 72 percent of parents shop for their children within 1 week to 1 month before school starts, shows the need for perfect timing in...

  2. How to Use Data to Build a Well-Timed Marketing Campaign

    In 2012 the National Retail Federation (NRF) asked when parents planned to shop for the then upcoming school year. With the right data, could we predict the future and drive even better performance from our limited marketing budgets?

  3. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    According to a recent study by the National Retail Federation, shoppers will spend over $586 billion on gifts this holiday season. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.

  5. Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo

    Total spending on Mother’s Day gifts should reach $18.6 billion, according to the National Retail Federation’s consumer spending survey. Happy Mother's Day! Google’s tribute to moms in Australia, North America and other parts of the world for...

  6. Facebook Offers Small Businesses $50 in Advertising Credits

    Today, Facebook, the National Federation of Independent Business (NFIB) and the U.S. At Facebook, former Googler Sheryl Sandberg is aiming to reach out to small businesses. Her plan for Facebook includes giving small business owners an advertising...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the National Retail Federation/BIG Research 2011 back to school survey. Back to school shopping represents the second biggest...

  8. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The push comes from Wally Snyder, President Emeritus of the American Advertising Federation and former Federal Trade Commission lawyer, the Huffington Post quoted the Associated Press as saying. The federation also wants to shift its industry Hall...

  9. Matt Bailey Discusses SEO, SEM and OSU at SES

    Sought after worldwide as a seminar presenter and teacher, Matt speaks regularly for The Direct Marketing Association, Search Engine Strategies conferences and training classes, the American Advertising Federation, and many private training seminars.