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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If your search queries are very brand-heavy, there is also now the potential to create a brand term...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Are [VENDOR NAME]'s local pages/local CMS configured for international locations? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  7. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land Rover landing page instead, Melissa Mackey of Gyro said "Land Rover hasn't done as good as a job on their landing page," which...

  8. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Here, you can look at the top pages as well as the top queries for your site. You want to make sure that pages you think you have are the ones the Bing has indexed. From the 302 pages, should they be made permanent?