Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. Whether clients need more traffic, brand exposure or...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. The pages that make the cut need to be mapped with keywords...
A newspaper company wants to add an archive with 200k pages. We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it.
Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms. Do use a unique image to represent your page. Next up, your Company Page needs a profile picture, which will...
For example, if you’ve already determined that one of your category web pages needs to have an informational article and a video related to the products on the page, and you already have the video, then you can begin to identify the “holes” where...
A list of pages, or a site map. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices.
Google lets you link to other profiles, public pages, and websites you contribute to. When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are...
For example, if 500 of your visitors from a source bounce off the page in 10 seconds but the other 500 visitors all stay for three minutes and view four pages your initial stats would look like: SomeSource: Visits – 1,000 Pages/Visit – 2 Avg.
But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news, press releases, and customer reviews. In-house teams need to work together so the news...
Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...
These assets become powerful landing pages that should also be used to advance to the next two phases. Landing pages, content, and conversion reports will reveal how effectively the website is meeting the needs of your customers, and closing the deal.
You want to know which pages are important to helping persuade your visitors to convert. Higher pages per visit for converted users? That's because there are several pages in your checkout. Google Analytics provides powerful but under-advertised...
This SEW post outlined the main benefits, including the ability to brand pages with a unique cover photo, pinned posts at the top of the page to highlight quality content, and private messaging between pages and fans.
Basic SEO for Facebook Fan Pages Facebook has shared a few basic tips on how you can improve the visibility of your Facebook Page when users conduct searches. In addition to making sure your Page is complete and up to date, optimizing the following...
Here are some ways in which you can have the right pages rank in a large ecommerce environment. You will discover that they are still often ignored and you will lose a lot of link value to ineffectively canonicized pages.
Look at your sales pages: You’ve already done the hard work to create content that converts; why not put all the core benefits and features into a video? Videos on Landing Pages Make your landing pages work harder to convert customers by adding...
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. Don’t worry about making videos that are big brand, “viral”, or super sexy. Microconversions are actions taken on a website...
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. Over 2.6 million businesses have LinkedIn Company Pages, which...
