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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10. Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Search Engine Watch recently chatted with Chris...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Keep them succinct, but ensure you include the top product features and reinforce its benefits.

  3. 26 Free Must-Have Tools for PPC Success

    This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. With Adwords Editor and its many bulk editing features, those days disappeared. Nearly every craft uses tools to get the job done.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Don’t be afraid to ask people questions through on-page surveys — you’d be surprised by what you learn from you users! For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...

  5. Bing to Showcase Winter Olympics Data in Search Results

    If all the new data wasn't enough to bring you to Bing, the search engine said they'll have home page images specially themed with the Sochi Winter Games in mind. Learn more about Bing's features that center around the Winter Olympics at

  6. Google Gives More Prominence to First Playable Music Video Search Result

    There are cases where Google features videos uploaded by a random YouTube user, such as [dr.dre let me ride]. And [zaho tourner la page], which links to Vimeo: Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or...