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  1. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. We're also testing other ways of pointing people to legitimate...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. Currently, if a user clicks on a local inventory ad, they...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. The study, which is focused solely on Google results, found high-quality, relevant...

  5. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can enable...