And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains ultimately more exposure. In the haste to make LinkedIn feature-rich, at any time, issues may arise from unnecessary messages, pop...
Once you’ve identified the pre-existing content to feature, make sure it’s updated to be as useful as it can be to the experience. Often, manufacturers of products will have a standard description for that product that resellers pull from a...
Here we'll feature big name brands, their disappointing Facebook ads, lessons to be learned, and what they could do different. In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts...
The key is to create quality guides that are not only information-rich and expert level, but topically aligned with your niche and the general theme of your site. Rather than featuring a single expert or thought leader, you want to feature dozens...
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
NP: First of all, when you do a lot of guest posts, and you have your author bio and it’s the same thing over and over again, I’ve actually found that those links will boost your rankings a bit, but after a while, it starts going down or staying...
They are interested in sites that feature enticing and relative search result displays for web users. Checking this Google property feature can quickly show you these issues and give insight into whether you need to spend the next 15 minutes...
Google will continue to feature its "money-making" products in search results. Increased Inclusion of Rich Snippets in SERPs Rich snippets received a lot of attention in 2012. Easy manipulation has led to an absence of rich snippets for the...
The integration will also feature an "apps" search vertical for anyone to search exclusively for apps on Android, iOS, Windows Phone, Blackberry. Instead of using web signals (links, text, rich data formats) to calculate the value of an unknown...
When in doubt about a page, you can also use the “Fetch as Googlebot” feature in your Webmaster Tools to check the page content. Abusing rich snippets markup You have great content. People think your site rocks – traffic is skyrocketing and you're...
Include the new data as an overlay or search feature on your site. Provide embed code with keyword-rich anchor text so people don’t need to copy the image file. The New York City Open Data Project kicked off in 2010 and enshrined into law by Mayor...
This feature uses Google's organic search index of the website to determine which searches are relevant to the products on your website. The report is rich with information in searcher intent and interest.
Local Other Ranking Components”] We improved our web ranking to determine what pages are relevant for queries containing locations.project “Answers”] We made improvements to display of the local time search feature.nearby.project “User Context...
Include a store locator feature, or an address at the very least. Average order size higher than PC and conversion nearly equal --> focus on product attributes and deliver a rich browsing experience Many are wary of going mobile because they’ve...
Google uses structured data like rich snippets to allow webmasters to highlight certain types of information in search results. Page-level view shows the attributes of each item on the page and links to the rich snippet testing tool.
Can I do a better job of being keyword-rich in this process? Does this page feature inbound anchor text respective of this term? The problem is that many wear proverbial “blinders”, dead set on the single keyword obsession.
With the introduction and use of canonical tags, this feature isn’t used as much as it used to be. UPDATE: Google added an Index Status feature to the Health section after this post originally published.
Given Google’s continuous feature evolution and heavy promotion of Google+ over the last several months, we took another look at what, if anything, has changed in the SERPs since January when it comes to social networks visibility in personal...
Catch up on your reading with this feature-rich RSS feed extension. Between social media campaigns, link building tasks, analytics reports, meetings, networking events and all that other good stuff that fills the inbound marketer’s time, there’s a...
Rich Snippets in SERPs: Create great uplift in click-through rates from SERPs and can also engender trust. Rich Snippets in SERPs: Mentioned again for the standout you can achieve if the visitor is now searching for longer tail product level results.
