SEO News

Feature Phone

  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Use -tablet, -phone, and -camera for the TV ad group. But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving a great ad copy and landing page experience.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the...

  3. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. These days we can access the Internet on a whole host of devices – from TVs to mobile phones to...

  4. Top Online Retailers Lag in Mobile Experience [Study]

    Include a click-to-call feature to allow consumers to easily find a nearby store's phone number to contact a brick-and-mortar location quickly. Include a store locator feature to help consumers find brick-and-mortar store locations quickly and...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Google now has a feature phone tab to help you with crawl errors. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what...

  6. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry," according to Adam Grunewald, Google's mobile marketing manager. Google provides AdWords advertisers with several phone call metrics.