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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the...

  2. Leveraging Twitter & Facebook Ads at #SESChi

    For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Twitter’s interest targeting has been a great feature to really finely target messaging to individuals,” he said. For instant access to the best tips and quotes...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  4. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Incorporate Day-Parting as desktop search “off-hours” become mobile search “on-hours”. Don't simply assume similarities with desktop search. For example, subdomains might be easiest to implement but run a risk, since search engines will see as two...

  5. Google Shows Evolution of Search, Launches Interactive Timeline

    In the more recent past, Google has focused on speed, with Quick Answers seeing upgrades in 2010 and 2011 and with 2010's Google Instant bringing users results before they even finish typing, though it seems many Google searchers are ignoring this...

  6. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    They also found that autocomplete is a widely used feature in Google search, while Google Instant has little affect on searcher behavior. Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search...