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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your...

  3. Google Gives More Prominence to First Playable Music Video Search Result

    Though it appears Google is sending searchers to YouTube videos most of the time, Google pointed out that this feature draws "from multiple sources, not just YouTube – it highlights the first playable video in the search results.

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    This is where a website-first marketing strategy becomes critical. Rather than prioritizing marketing channels that drive traffic, SMBs should focus on their website first, and build the rest of their marketing strategy around it.

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Tevosyan highlighted the challenges facing Facebook as they gave users the ability to search posts in Graph Search, a feature added last week: I quickly discovered that the project was much more challenging than I had first anticipated.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. This feature will be available exclusively for Google Analytics...