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  1. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. The best way to surface these ideas is as part of a...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Advertisers can also take advantage of Marin Software’s "Audience Connect...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. AdWords first introduced Shopping campaigns to a test group...