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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile-First Mentality Adoption Continues On If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce...

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    Website The Intercept was first to report this and attributes its news to information provided by whistleblowers. The ICREACH team delivered the first-ever wholesale sharing of communications metadata within the U.S.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. Below first page bid On Tuesday, I had the opportunity to attend the fabulous ClickZ Live...

  5. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. But having an understanding of your audience and what they need...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. How DoubleClick Search's Remarketing Feature Works How to Use This Feature Although I position this feature as a means to an end (to set up basic...

  7. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. The best way to surface these ideas is as part of a...