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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In April this year, Majestic released a new feature Topical Trust Flow, which promised "full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. How DoubleClick Search's Remarketing Feature Works How to Use This Feature Although I position this feature as a means to an end (to set up basic...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...