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  1. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Here’s a staggering statistic: 73 percent of U.S...

  3. Do Weak Links Reveal Powerful Opportunities?

    It seems a new feature released by Majestic.com earlier this year offers the opportunity to do just that. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of mobile feature/function gaps for transition or retirement The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into...