But what is most exciting is the Facebook Exchange (FBX) and Facebook remarketing. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they...
How Harry and clearly they aren't using all that FBX has to offer to their advantage! With FBX you can generate ads from cookies across your site, so product/page specific cookies will result in product-specific ads on Facebook, which is more...
The speakers will discuss best practices for brands running on FBX and how the exchange differs from other Facebook ads. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range...
Site retargeting is still a relatively new phenomenon, but if there was any question that it's the future, it was put to rest with the launch of Facebook’s FBX ad exchange last September, which brought retargeting to a massive new audience.
Creation of premium audience segments for targeting across the network via the FBX. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX. This story really begins back in June 2012, when Facebook launched FBX.
