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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. Begin by applying all three to your favorite content reports, then one at a...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    This is my favorite one. There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.

  3. SEO & Website Redesign: Relaunching Without Losing Sleep

    Either, “We are redesigning our site and are not open to your ideas…but don’t let us do anything wrong,” or the other attitude (and my favorite), “Let’s work together to achieve a refreshed look and functionality and instill any missing SEO...

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    He added, “Viewers will be able to enjoy nearly 20,000 videos from their favorite AOL brands like The Huffington Post, TechCrunch and Moviefone; original series Beyond the Battlefield and Little Women, Big Cars; and vertical content on topics...

  5. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    And over the next few weeks you’ll be able to rent or buy your favorite Fox movies like ‘X-Men’, ‘Ice Age’ and ‘Black Swan’, and TV shows like ‘Glee,’ ‘Modern Family,’ ‘New Girl’ and many more. We’re now working with all six of the major film...

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    One of my favorite sites for understanding Taobao and actually doing some quasi-English searches is TaoBao Focus. Utilizing items from Tmall.com which are favored over the other Taobao sites Social signals from renren.com, kaixin001.com, weibo.com...

  7. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    This is one of my favorite exclusion tools. Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking...