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  1. 26 Free Must-Have Tools for PPC Success

    SplitTester is my favorite free online statistical significance tester. Nearly every craft uses tools to get the job done. I asked 20 PPC experts to share their must-have PPC tools. Not to be outdone, Bing Ads has some great free tools of its own.

  2. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). This one can be challenging if you don't have good...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. To do this I will utilize a small handful of other tools, many of which are listed below: There are even tools that can help you with that to a greater or lesser...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    What's your favorite new Google Analytics advanced segment that utilizes sequences, user data and/or cohorts? Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely...