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  1. 26 Free Must-Have Tools for PPC Success

    SplitTester is my favorite free online statistical significance tester. Nearly every craft uses tools to get the job done. I asked 20 PPC experts to share their must-have PPC tools. Not to be outdone, Bing Ads has some great free tools of its own.

  2. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). This one can be challenging if you don't have good...