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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Someone suggested, "What if the contest was about girls taking videos of their favorite outfits, and they voted on the British Outfitters website? When the actual content is created there will need to be an element of technical optimization by way...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    As for rank tracking, my favorite tools are: More people are coming to your site via search engines. Social shares may not be a direct ranking signal (yet…), but good content gets shared and likely can help reinforce popularity and interest-level...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45...