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  1. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. We don't yet know how things will ultimately shake out, but if...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Someone suggested, "What if the contest was about girls taking videos of their favorite outfits, and they voted on the British Outfitters website? When the actual content is created there will need to be an element of technical optimization by way...

  4. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    As for rank tracking, my favorite tools are: More people are coming to your site via search engines. Social shares may not be a direct ranking signal (yet…), but good content gets shared and likely can help reinforce popularity and interest-level...