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  1. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Not to mention that users expect a video search engine to...

  3. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Following your favorite fashion blogger and wanting to buy the newest fashion trends just became that much easier. Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes it is one that will grow...

  4. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Just type in your @username, or that of anyone — your best pal, favorite comedian, a star or a president. And here's the first tweet from Search Engine Watch: interview with Andrew Goodman previewing SES Toronto '09 http://cli.gs/rL0gP7

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    As everyone's favorite Vulcan, Spock, would say, we are "highly illogical. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. That would help the search engine identify your page...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    In addition to these pre-game teasers, football fans and digital marketers will also be able to vote postgame for their favorite commercials from their laptops, smartphones, or tablets. Nevertheless, Search Engine Watch wants to warn digital...

  7. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Just like a car's engine, PPC management needs...