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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. Begin by applying all three to your favorite content reports, then one at a...

  2. SEO & Keywords: Think Conversions, Not Rankings

    One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. Search engine optimization (SEO) has changed dramatically over the years and will continue to...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    What's your favorite spoof this year? Google isn't the only search engine checking in with April Fools' antics. April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa Wolfram|Alpha's Handwritten Knowledge Engine

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For campaign import, my favorite timesaving features is the find and replace function which works well for destinations URLs. Considering this is my first piece on Search Engine Watch I asked myself, should I start off going 110 percent search nerd...

  5. SEO & Website Redesign: Relaunching Without Losing Sleep

    Either, “We are redesigning our site and are not open to your ideas…but don’t let us do anything wrong,” or the other attitude (and my favorite), “Let’s work together to achieve a refreshed look and functionality and instill any missing SEO...