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  1. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Seemingly small situations like how YouTube is dealing these...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    In addition to these pre-game teasers, football fans and digital marketers will also be able to vote postgame for their favorite commercials from their laptops, smartphones, or tablets. Unruly has also created a Super Bowl 2014 Playbook, offering...

  4. How to Plan Effectively for Content Marketing in 2014

    What is your primary audiences' favorite news sources online? With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and...