American Apparel is just one of several companies that committed online marketing fauxpas in times of crisis. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and...
Using human translators will ensure fluent results, and cut the risk of errors or cultural fauxpas. Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are becoming increasingly resistant to...
Even worse, it commits the ultimate marketing fauxpas (in my opinion) by offering you a “FREE Quote”, as if it’s a favor. Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your...
Embarrassing grammatical fauxpas For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps...
In the tech world, at least, it’s not a fauxpas; you use the tools you have to find the candidates you need, when and where you can reach them. Rap superstar Snoop Dogg wants a piece of the newly available CEO action over at Yahoo.
We’ve all made the social media fashion fauxpas, so let’s just agree nobody is perfect. Social PR fashion trends for fall seem to be brightening up from a sea of Facebook blue and white to a burst of rainbow as Google+ enters the social network...
Don’t underestimate the power of having your outreach history at your fingertips at all times – it may be the difference between quality personal outreach and a spamtastic fauxpas. Link building automation tools can help you manage relationships...
While branded content might be synonymous with product placement and all the artistic faux-pas associated with it, the need for niche publishers to publish new high-quality content is such that mini TV shows and branded content video "initiatives...
Common fauxpas include promoting yourself on a forum before introducing yourself properly or using auto-reply spam and auto-follows on Twitter. focused on what social media could do for your small- or medium-sized business -- the fact that it's...
It is interesting to note though that reports on Mashable or the Wall Street Journal are already quite upbeat and tagging Yahoo Pulse as the best answer sofar to privacy issues versus Facebook and Google Buzz's respective fauxpas.
Of course, I'll own up to making the occasional fauxpas as it relates to localization. As if people didn't have enough issues with communicating, extending a search initiative beyond the borders of the United States represents its own unique...
Despite the fauxpas, Facebook has over 150 million members. Recently, Facebook changed its terms of service and it's caused such an uproar, even the mainstream media is covering it. Thankfully, Carlos Longino over at Techdirt cuts through the...
Top 10 Financial FauxPas The year's end marks a time to reflect on events over the past 12 months. Several search engines compiled the top searches in several categories for 2008, offering a glimpse into what was top of mind for searchers.
The story's central clue is the real-life online search log of an AOL subscriber — identified only as User 927 — that was released to the public two years ago in a well-publicized privacy fauxpas. "User 927" - subtitled "U are what U Seek" - is...
At the very least, search engine knowledge will save you from an embarrassing fauxpas. Understanding search engines and natural search may be the most important skill of the 21st century. For example, Felix Salmon of Conde Nast Portfolio posted...
Arguably the biggest fauxpas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Will the Yahoo decision to refuse Microsoft's offer go down as one of the biggest missed opportunities of the...
Arguably the biggest fauxpas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. There have been some major missed opportunities in our industry; decisions that must haunt those involved.
Search Faux-Pas: Smuggling Sponsors into Navigation Conventions, Traffick How about your programmers? And your Sysadmins? In the broader picture, you're likely to answer "English" (or insert your language of choice for our international readers).
Search Faux-Pas: Smuggling Sponsors into Navigation Conventions, Traffick Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
The article details a few of the fauxpas Yahoo! Just like the advertisers who cannot filter publisher partner ads, Yahoo Finance is running an Seeking Alpha article calling for the replacement of their CEO Terry Semel.