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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I get it…companies need to make money. And of course, if the purpose of the website is to make money, you have the monetization team (or ad team). Money. Some clients move fast to follow my recommendations, and they can often see recovery in a...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    The approach could be especially useful in developing countries where people have less money to spend on app downloads using their mobile connection. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web...

  3. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. Given how customer-centric Amazon is, shoppers have been conditioned to expect fast shipments and...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The combination of technologies will allow for the market participants to receive the best quality and results for their money. Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your Money or Your Life".