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  1. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Any deviations from these high standards can cost you more than just negative feedback; processing a return or reshipment does cost some money too. Given how customer-centric Amazon is, shoppers have been conditioned to expect fast shipments and...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    The combination of technologies will allow for the market participants to receive the best quality and results for their money. Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your Money or Your Life".

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Are you making enough money off these ads to make them worth your site security? Ask someone who lost time, money, and their mind trying to recover from an attack; it ain't pretty. Want to scan for the ability to inject your code into the...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    SEW: How do you explain the test results to public officials who may not be familiar with YouTube, but understand that taxpayers don't want to waste money? They DVR their favorite programs and fast-forward through the commercials; or, they simply...

  7. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Before they dig deep into mobile investment and effectiveness analysis, they want to have confidence that they aren't throwing good money after bad. Even the most archaic marketing heads will be swayed by this simple chart, which shows that...