Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links.
Company name in headline vs. While this isn’t a hard and fast rule, and there are good arguments against it, the more you can isolate the test elements, the cleaner your test will be. The ability to test several ad variations at once is valuable to...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
To the world outside of your colleagues, clients, and partners, your website is your company. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media...
A recent Fast Company article describes social media listening as “an active process of paying attention to what someone else is saying. Sometimes you may strike it rich and find a lot of positive mentions of your brand that can be reposted on...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? No tool can do this as fast as a knowledgeable person. For some time now, social has been all the rage.
A newspaper company wants to add an archive with 200k pages. Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity.
And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
In fact, back then it was rare for an SEO company to even give a simple link list to its clients. That person supposedly got my client thousands of links but refused to provide a link list because he was building them so fast he couldn't report it.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Our contact at the company was straightforward, apologetic, and moved fast. It isn't often you get a call from a company that turns into a proactive Penguin project. But that's exactly what happened this past February, when I helped a company with...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Mobile Advertising Grows So Fast That Analysts Revise Forecasts – AdAge Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. See if you can find a way to add the good ones fast enough to make up for removals and keep your business moving forward.
Sometimes it gets you placed in Fast Company. Just because company movie nights and exercise programs don’t equate to company culture doesn’t mean they’re not important. True Company Culture I greatly dislike talking about company culture because...
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don't want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service. Executive Team Bios and Facts Sheets in the Company Newsroom The company’s contact information is on the home page but is...
Any business owner who is thinking of engaging someone for link services should concentrate on this section and make sure that their link company is capable of all of this. Right after this is a "quick fire" tips section that gives you a few fast...
Page and Brin ran the company from a friend’s garage for six months, so they know that a good idea is more powerful than lots of funding and huge a staff. At the time, this seemed about as good as an idea as trying to come up with another fast food...
He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, BuzzFeed, and NPR. Group discounts for 4 or more pass holders from the same company...
