While those core principles haven’t changed for the company, the technology and the team has. Fast, simple and beautiful” was the theme of today’s announcement and words uttered more than once by Instagram’s co-founder Kevin Systrom.
It’s extremely important to create positive interaction between your company and the local authority before attempting to secure the link. Parviz wants the world to see Glass in the context of Google X: It’s aimed at making access to knowledge so...
Listening insights can have implications for multiple stakeholders, and each department within a company has unique needs and therefore distinct listening objectives. Demand was too high and Maker's Mark couldn't produce the product fast enough.
The focus may change from company to company. Forget moving the organization fast enough to correct for the eventual algorithm fix around these tactics, it's challenging enough to move organizations this big to even take advantage of them in the...
Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses. That's about a two and a half hour "port-to-port" trip by Fast Ferry from Toronto, Ontario.
Do you do SEO for a brand involved in a straight fight with another company? Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way. While some would argue it's unhealthy to define any market as a two...
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links.
Company name in headline vs. While this isn’t a hard and fast rule, and there are good arguments against it, the more you can isolate the test elements, the cleaner your test will be. The ability to test several ad variations at once is valuable to...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
To the world outside of your colleagues, clients, and partners, your website is your company. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media...
A recent Fast Company article describes social media listening as “an active process of paying attention to what someone else is saying. Sometimes you may strike it rich and find a lot of positive mentions of your brand that can be reposted on...
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? No tool can do this as fast as a knowledgeable person. For some time now, social has been all the rage.
A newspaper company wants to add an archive with 200k pages. Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity.
And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about...
As we set out to develop these apps, we wanted to take full advantage of the unique aspects of tablet devices, like the beautiful screens and intuitive gestures, while also making it easier and more fun for you to read and manage your email," said...
In fact, back then it was rare for an SEO company to even give a simple link list to its clients. That person supposedly got my client thousands of links but refused to provide a link list because he was building them so fast he couldn't report it.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Our contact at the company was straightforward, apologetic, and moved fast. It isn't often you get a call from a company that turns into a proactive Penguin project. But that's exactly what happened this past February, when I helped a company with...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Mobile Advertising Grows So Fast That Analysts Revise Forecasts – AdAge Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
