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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    For example, is there a leader in the company whose problem you can help solve fast through SEO? Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get serious about...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Some clients move fast to follow my recommendations, and they can often see recovery in a quicker timeframe. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  4. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. According to the DoubleClick website, the Search...

  8. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...