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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A recent fare glitch gave some United Airlines consumers round-trip tickets for very cheap. While probably only dozens got the fare, United honored it. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. Lucky for us, Google Analytics advanced segments received an extensive update back in July, and the new features can be...

  3. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight also reported that longer title tags using words with more syllables tended to fare better. What that meant at the time wasn't entirely clear. However, that wasn't good enough for UK-based MathSight, which attempted to deconstruct the...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Essentially, when it comes to search, the more organic, real, authentic, and engaged the brand is, the better they will fare in search over the test of time. In fact, a surprising number of brands manage these functions without the benefit of...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. However, all industries come to maturity, and our industry is no exception.

  6. Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

    But how does it fare against other social networks? Of the top 10,000 websites on the Internet, 24.3 percent have official Facebook integration on their home pages. If you include all other links to Facebook, almost half of these top home pages...

  7. Pinterest: An Introductory Guide for Marketers

    Random photos that aren’t relevant to the themes and topics on Pinterest may not fare as well. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No.social site on the web...

  8. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Meanwhile, agencies and brands will be chomping at the bit to hear how played, want, own, and other verbs fare within Sponsored Stories ad units. A limited number of Facebook advertisers are testing what appears to be the next iteration of...