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  1. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. However, all industries come to maturity, and our industry is no exception.

  2. Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

    But how does it fare against other social networks? Of the top 10,000 websites on the Internet, 24.3 percent have official Facebook integration on their home pages. If you include all other links to Facebook, almost half of these top home pages...

  3. Pinterest: An Introductory Guide for Marketers

    Random photos that aren’t relevant to the themes and topics on Pinterest may not fare as well. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No.social site on the web...

  4. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Meanwhile, agencies and brands will be chomping at the bit to hear how played, want, own, and other verbs fare within Sponsored Stories ad units. A limited number of Facebook advertisers are testing what appears to be the next iteration of...

  5. Google Flight Information Gains Prominence in Search Results

    Hovering over specific days on the calendar shows their place in the bar graph on the right, which indicates the lowest available fare in and around the date range. Since giving us an early look in September, Google has continued working on their...

  6. Google Gumby Logo Honors Art Clokey's 90th Birthday

    Clokey’s feature Gumby film in 1995 didn’t fare well with audiences, though it sparked renewed interest in the character. The logo is in honor of what would have been Clokey's 90th birthday today. Whatever your generation, you may remember Gumby...