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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Content type: How does standard text content fare against video or other visual content amongst your audience? However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A recent fare glitch gave some United Airlines consumers round-trip tickets for very cheap. While probably only dozens got the fare, United honored it. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You'll be able to see how many of your ebook/whitepaper downloads or other micro-conversions fare in the grand scheme of things. Lucky for us, Google Analytics advanced segments received an extensive update back in July, and the new features can be...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Essentially, when it comes to search, the more organic, real, authentic, and engaged the brand is, the better they will fare in search over the test of time. In fact, a surprising number of brands manage these functions without the benefit of...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. However, all industries come to maturity, and our industry is no exception.

  6. Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

    But how does it fare against other social networks? Of the top 10,000 websites on the Internet, 24.3 percent have official Facebook integration on their home pages. If you include all other links to Facebook, almost half of these top home pages...