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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. DG: Is Amazon just so far ahead of everyone else it's game over? Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Far from just pitching, find opportunities for your brand...

  3. So... You Think SEO Has Changed?

    However I invite you to try to rank a page for any important keyword with zero internal links pointing at it and see how far you get. Many people have been doing SEO for years the right way and never had to change anything as a result of these...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    A few even go as far to claim that you should forget about CPC, and that CPA is all that matters. I've been meaning to respond since I read the piece, but hey – better late than never, right? Unless you're one of the (very) select few with a...