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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    The random input technique is by far my favorite "go-to" means of finding my way out of a mental quagmire. Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    The most basic way to use Custom Audiences is to re-engage consumers who have visited your website, but left without converting. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier...

  3. The Biggest Mobile Trends and Stories of 2013

    A $965 million dollar quarterly loss left little choice. While Microsoft still lags far behind Apple and Android, slow and steady growth of Windows device shipments was evident by Q2 2013 with Microsoft coming in third for smartphone marketshare at...

  4. 8 Reasons Your Reconsideration Request Will Fail

    This is, by far, the most common reason for a reconsideration to fail. I have reviewed some failed requests where the site owner had accidentally left the spreadsheet filtered so that they could just see the links they were successful in removing...