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  1. Google+ Drops Controversial Real Name Policy After 3 Years

    They even went so far as to apologize to consumers and assure them that they are taking steps towards making Google+ a place that people want to visit. It is undeniable that Google+ has stepped up their game over the past couple years, but there is...

  2. Google Tries to Steal How-To Traffic in Organic Search Results

    Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Based on the results I could most likely figure out how to make a martini, but the results left out what I would...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they might've left where those sites are now removed from the Google index. If you're talking about buying the domain from somebody who...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    The random input technique is by far my favorite "go-to" means of finding my way out of a mental quagmire. Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    The most basic way to use Custom Audiences is to re-engage consumers who have visited your website, but left without converting. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier...