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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Providing the right information at the right time can be the tipping point for consumers who are on the...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. The random input technique is by far my favorite "go-to" means of finding my way out of a mental...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...