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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. The random input technique is by far my favorite "go-to" means of finding my way out of a mental...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  4. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    They stated that they have issued 285 consumer alerts so far. It's obviously a deterrent, and as more business owners find out that we're out there hunting, and you're likely to get caught red handed if you do, not only is it embarrassing but that...

  5. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    The letter states that "the balance in many countries has tipped too far in favor of the state and away from the rights of the individual – rights that are enshrined in our Constitution. Eight of the world's largest technology companies have signed...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. Major 2013 changes included further releases of Penguin and Panda, Hummingbird...