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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects. Again, posts are few and far between, but each is so well-written that you won't be able to refrain from...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Providing the right information at the right time can be the tipping point for consumers who are on the...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.