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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Leading to the Super Bowl, the NFL and Verizon created a campaign to allow fans to vote on who they think is going to win the Super Bowl. By tweeting the team's name with the hashtag #WhosGonnaWin fans voted for their favorite team.

  2. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    The Bieber links coincided with the launch of his new album, which Rap Genius knew would result in fans starts searching for the lyrics of the songs on the album. If you've ever searched for song lyrics online, you have probably noticed a wide...