As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. Basing the contest around quotes would allow Focus...
These simple changes, plus the addition of a good title tag such as "Reservation Road - Focus Features," would result in higher search engine rankings. Reservation Road" doesn't have a dedicated section of the Web site, such as http://www...
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For Reservation Road, however, we operated with our own sweat equity and worked quickly.
There's a new film getting released this Friday, called Reservation Road. Even though the book and movie may be found in many places online, we want Reservation Road to lead somewhere. We wanted to join the fans who already are linking Reservation...
