I'm not at all a fan of outsourcing for many reasons that don't matter to this piece, so I'll just suggest that you take his advice and manage an outsourced team as importantly as you'd manage an in-house one.
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...
An app enables a Jamie Oliver fan who wants to cook like Jamie Oliver to stay within the context of the kitchen rather than leave to use a search engine on a computer in another part of the home. Five years ago, someone who mentioned your tweets in...
Now, I've been a Lovelace fan for ages because of my math background and because she's Lord Byron's daughter. That's just video though and I can't think of how Denver or a person falling off a diving board would really benefit any business other...
Why would a fan of the brand go to Twitter and click on a link to access the site? We’ve seen this from comScore, who studied Facebook fan behavior, as well. It’s about as likely as a person walking into your brick and mortar store and dropping...
Nothing ‘Gently Weeps’ like a Gretsch” (Boomer-age Beatles fan, bored in a corporate job, heading toward retirement, who wants to recapture the passion and pathos of his adolescence) Obviously, you can’t ever know if you truly understand another...
I'm not a big fan of bikes (no desire to get hit by a truck and lose all my teeth) but this site makes me really want one. I'm personally a fan. People like to be able to interact with products online in the same way that they would in person.
You may not be a Sherlock Holmes fan, but you probably know that he couldn’t make it very far without his loyal wingman, Watson. And, the PR person must ask the reporter for a link in the media placement and help the SEOs in their link building...
I first experienced it as a student at Stanford in 1994 as “David and Jerry’s Guide to the World Wide Web” — and I’ve been fan ever since. I haven’t met Marissa, but from what I’ve read and heard about her, I suspect she’s an excellent person to...
One of my issues with blogroll links is that they are sitewide and I'm not a big fan of sitewide links. While that might sound good to a novice, it's not, especially if you're the kind of person who relies on straight numbers for a gauge of progress.
It was with great interest that I began reading your feature article this morning, fan of The Verge that I am. Buying and reading a book is no guarantee that a person will do what the book tells them to do.
Now, I’m not a sports fan, I married one so I’m subjected to a lot more games and ESPN than I’m used to, but still I’d never consider myself a “sports person”. Link building is hard because it requires an action for another person that is not...
You can foster business relationships that help each of you gain exposure to the other’s fan base by offering joint specials or trading prizes for contests to switch things up. Every person who walks out of your store without having been made aware...
Finally, amplify your fan activity. Bernoff pointed out that 6.6 percent of people online in the U.S.generate 80 percent of the 265 bill influenced impressions; that is, when one person influences another through social channels.
The video is visually stunning and uses artwork from hundreds of fans, each piece in its own frame, in a cohesive and impressive work of fan art pulled together with the guidance of the project creators.
Image credit: Miley Cyrus The Ultimate Fan Site Other possible uses for the technology include searching based on a person or groups characteristics, or even the preferences of a friend. The persona could also be that of a person, such as Lindsay...
Both sides have won, both sides have lost, and their respective fan bases hate each other with a passion. The Yankees, on the other hand, have a more broadly distributed fan base across the country, even receiving 13 percent of their searchers from...
One power contributor to the "Social Media ProBook" is Jeff Widman, co-founder of PageLever and a Facebook Fan page expert at BrandGlue. I covered one of his panels recently where he emphasized that the Facebook Fan Page is not a destination page...
Even the most avid Google fan can dive zealously into categorizing their contacts, only to find that the most useful circle is the 'everyone' bucket. One of the most interesting design features of Facebook is the fact that we can share with no...
Now you just need their email address, and you aren’t a big fan of CTRL-F and copying and pasting. Lookup the email address of the site’s contact from their whois record (hey what’s the cost to me if I email the wrong person?
