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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. Also, like Twitter, every follower counts, whether it's...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    I'm not a huge fan of the "X is dead" angle. Don't be afraid to write first person headlines: For example, the most popular post ever on ViralNova is: But it's got almost everything you want in an outreach email: personalized, non-pushy, and gets...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. How a person searches can be just as telling as the query. The consumer path to purchase has become much more complex, with various starts...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...

  6. Future Forward - Shifts in the Digital Revolution at #SESLON

    An app enables a Jamie Oliver fan who wants to cook like Jamie Oliver to stay within the context of the kitchen rather than leave to use a search engine on a computer in another part of the home. Five years ago, someone who mentioned your tweets in...

  7. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Why would a fan of the brand go to Twitter and click on a link to access the site? We’ve seen this from comScore, who studied Facebook fan behavior, as well. It’s about as likely as a person walking into your brick and mortar store and dropping...