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Fan Person

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...

  3. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Why would a fan of the brand go to Twitter and click on a link to access the site? We’ve seen this from comScore, who studied Facebook fan behavior, as well. It’s about as likely as a person walking into your brick and mortar store and dropping...

  4. Marissa Mayer Brings Hope to Yahoo

    I first experienced it as a student at Stanford in 1994 as “David and Jerry’s Guide to the World Wide Web” — and I’ve been fan ever since. I haven’t met Marissa, but from what I’ve read and heard about her, I suspect she’s an excellent person to...

  5. March (Link) Madness: Breaking Free of Link-sanity

    Now, I’m not a sports fan, I married one so I’m subjected to a lot more games and ESPN than I’m used to, but still I’d never consider myself a “sports person”. Link building is hard because it requires an action for another person that is not...

  6. Microsoft Wants You to Search the Web Like Miley Cyrus

    Image credit: Miley Cyrus The Ultimate Fan Site Other possible uses for the technology include searching based on a person or groups characteristics, or even the preferences of a friend. The persona could also be that of a person, such as Lindsay...

  7. Searcher Demographics – We Are What We Search

    Both sides have won, both sides have lost, and their respective fan bases hate each other with a passion. The Yankees, on the other hand, have a more broadly distributed fan base across the country, even receiving 13 percent of their searchers from...